Every now and then I work a closing shift at my store (usually leaving around midnight) followed directly by an opening shift (starting at 7:30 or 8:00 am), leaving me with about 8 hours between shifts. Factor in travel time, the time it takes to unwind before I go to bed, the time it takes to get ready in the morning, and it translates into about 3-4 hours of sleep at the most.

Needless to say, I am a tired stylus this morning.

It’s funny because even as I’m typing this, my fingers are hitting the wrong keys and I’m laughing at myself for how groggy I am. But work is work and I’m glad to have a decent job even if I have indecenet hours.

We’re now exactly one week away from the release of Tenchu Fatal Shadows, and I am eager to see if Sega handles their second release of the year better than the first. Without a doubt, Virtua Quest is a fun game, but never again do I want to go through such an ordeal just to find a video game. Satomi says he wants to make Sega Sammy the number one publisher of video games in the world, but in order to do that they’ll need to actually sell their games so they can stay in business.

It was pure dumb luck that I even found a copy at EB (their shipment had just arrived and was still waiting to be opened and sorted). Sega needs to get in line with other big publishers and do a few things differently if they ever want to be number one:

Marketing – I haven’t seen a commercial for a Sega game in ages. The last one I saw was for Billy Hatcher and the Giant Egg. What’s worse, it aired during WWE Smackdown (yes I enjoy watching professional wrestling from time to time, laugh if you must). That’s really not the demographic that’s going to find the game appealing. Sega of America’s marketing department is completely broken – they’d probably have more success if they just aired the Japanese commercials. Untranslated.

Street Date – A lot of publishers (including Nintendo, EA, Microsoft, Vivendi and more) have a Street Date program in place. This is essentially an arrangement with retail stores where the publisher ships their games a few days in advance in exchange for the store’s promise not to sell it before the street date. This allows them to heavily market their products, and when the release date arrives people can actually buy it.

There’s a lot more Sega could be doing, but I’ll leave that for another day. It’s time for work.